Play65partners - July 06 newsletter

July 2006 Newsletter

Play65 is the leading Backgammon Server on the net and the numbers keep growing every day!
Promoting Play65 is the best way to break into the skill games industry which is still unexploited, and enjoy it's benefits.

First and most importantly we happy to present you with this month’s
Special Affiliate Bonus on top of your regular payments!!!
All of the affiliates will receive a cash bonus based on results.
Any affiliate who will have the following number of real players between
the 15 of July to the 14 of August will receive:

	Real players	Bonus
	2 real players	100$
	4 real players	150$
	6 real players	200$
	8 real players	300$
	10 real players or more	500$


	Our banner farm is updated and is now full of great banners. Be sure to change your banners regularly and to see which ones work best for your traffic. Coming soon!!! Private tournaments. Play65 is proud to be the first and only Backgammon room with private tournaments, be sure to ask your agent for marketing possibilities for this great option.



	Swing tournaments are a new form of backgammon tournaments designed by the play65 team. They bring to online backgammon the fast, high adrenaline pace of Texas holdem tournaments. Add a small promotional article about swing tournaments as a powerful tool for converting poker players into backgammon players. For more details go to www.play65.com/EN/Tournaments.html

A very frequent question from new affiliates is what payment plan to choose.
CPA or revenue sharing?
Usually it takes quite a long time to generate decent revenues from players. That’s why we recommend for most affiliates to choose the CPA plan. Choosing a CPA plan promises an immediate cash flow and you are not dependent on the players commissions for payment. These allows you to focus on growing your marketing reach whether by buying text links for your SEO site or continuing to fund your PPC account.
The balancing point between CPA and revenue sharing is reached after around 13 months. Meaning that during the first 13 month you will generate a much larger income with CPA than with revenue share.
The following chart demonstrates why CPA is better than revenue.

1. Add different tags to your tracking code in order to analyze what converts better and what doesn’t: different tags for different banners/text links and parts of your site will help you optimize your campaign and will greatly improve your conversion rate.

2. Here at Play65 we have an in-house team of experts that will be more than happy
to assist you – whether you need help in creative writing / seo tips or information on targeting the best converting traffic – we are at your service

The annual Casino Affiliate Convention is coming soon and it takes place in Las Vegas. Play65 is participating and will present it's Play65partners brand! If you intend
to participate in the convention contact your personal agent and you can get a free
invitation for the convention. The convention will give a global focus on internet marketing for the online gaming industry. The convention will focus on all forms of marketing for various regions. The goal of the event is to have experts in both online
and offline marketing to illustrate opportunities that exist worldwide in order to increase web traffic and conversion rates. This is a fast-paced event on marketing
and advertising for gaming industry executives.
For more details you can visit the site - www.cac2006.com

Remember that as the biggest backgammon platform in the world,
Play65 have the ability to offer her affiliates the highest rewards for their work!!
Promote Play65 in every way you'd like and see your incomes right away.
Please feel free to contact your dedicated agent for any kind of assistance!

Sincerely Yours,
Play65Partners.com